Airport trifecta for Lacoste Singapore
Unveiling a 79 sqm boutique at Changi Airport Terminal 1, casualwear brand Lacoste Singapore has completed a trifecta with stores in three terminals of the airport.
Its new concept store offers a variety of apparel, leather goods and accessories, including caps, sunglasses and watches.
Lacoste is highlighting its polo shirt with a customised wall featuring visuals by fashion photographer Karim Sadli. It is designed to help customers choose different colours and fits.
Behind the counter are ‘“curiosity cabinets” featuring variations of the Lacoste crocodile emblem.
Digital technology also features, with a screen introducing customers to the world of Lacoste, including its latest collections and a seasonal fashion show.