Crocs Philippines opens online store
Footwear retailer Crocs Philippines has officially launched a new online store in partnership with e-commerce enabler aCommerce.
Designers at aCommerce helped align the website to Crocs’ signature market, with custom-built features to help local consumers select their prefered products. The site includes a shoe selection tool involving visual and graphic features as well as a store finder.
The localized website includes a ‘#ComeAsYouAre’ section in line with the firm’s global campaign launched last year to celebrate individual uniqueness in footwear.
Mark Christian Chan, president of Crocs Philippines, said “Having worked with aCommerce to launch and operate our flagship store on Lazada Philippines, it was easy to extend our collaboration with aCommerce to launch our brand webstore. Since our Lazada launch, more shoppers are enjoying the comfort of Crocs especially in places where our concept stores are not yet present.”
In the near future, Crocs will also partner with aCommerce on digital marketing services, such as performance marketing and influencer marketing to boost online sales.