Fashion brand Bench opens cafe in flagship store
Philippine clothing brand Bench has opened its own cafe, in its Bonifacio High Street flagship store in Bonifacio Global City, Taguig.
The interior was designed by Miguel Pastor, and the food is by the Foodee Group under executive chef Carlo Miguel. He has lined up such Filipino dishes as Binagoongan Caesar and “bento boxes” with soup, vegetables, rice and choice of ulam (entree) like fried tilapia and bistek (beef steak).
“Through food, we tell stories of our past, present and future by making local traditions accessible to more Filipinos and Filipinos at heart,” says Bench, a casual clothing brand that now has a presence in China and the US. It is endorsed by local and international celebrities including Adam Levine, Bruno Mars, Lee Min Ho, Liam Hemsworth and Nicole Scherzinger.
The company that owns Bench also has franchise rights to such international brands as Aldo, American Eagle Outfitters and Jo Malone. It also manages international restaurant chains like Pablo Cheese Tart and Paul boulangerie.