Giant tent venue planned for Ayala Malls Vertis
AyalaLand Malls is partnering with ABS-CBN Corp to open a giant tent venue at the recently opened Ayala Malls Vertis complex in Quezon City.
The tent will have a seating capacity of 1200 people and will double as a venue for product launches, exhibitions, live events and concerts.
ABS-CBN head of business development Paolo Pineda said Ayala Malls had previously partnered with her company to take its shows and stars closer to the public.
“Ayala Malls has been one of our strongest partners for our events, programs and movies. Our events in selected Ayala Malls have always generated thousands of attendees,” Pineda said.
“Last year, we also signed a lease agreement with Trinoma, [another] Ayala Mall, for our first-ever experience store. This tent is another first for ABS-CBN, thus strengthening our partnership even more,” he added.
AyalaLand Malls president Rowena Tomeldan said the company was pleased to be able to provide Filipino consumers with a place to meet stars and celebrities.
“The ABS-CBN Vertis Tent will also be open to private functions for individuals who need a big venue north of Metro Manila,” she said.
“We are excited to be a part of wonderful memories created by this new venue.”