H&M Philippines opens in SM Mall of Asia

H&M Philippines opens its first SM Mall of Asia branch today, with plans to open two more stores in Metro Manila before the end of the year.

The other outlets for the Swedish fast-fashion giant will be at Greenbelt 4 in Makati City, and Robinsons Galleria in Ortigas, taking the company’s total to 29 stores nationwide.

“We have more than 700 colleagues working in the stores, distribution center and support office,” says H&M Philippines communications chief Dan Mejia.

H&M Philippines last year generated about PHP5.38 billion (US$107 million) in sales from 21 stores – an increase of more than 50 per cent over the PHP3.45 billion from 15 stores in 2015.

Mejia says the retailer will also launch an online shop this year.

At the end of last year, H&M had 4351 stores in 64 markets.

Photo: H&M’s Studio AW17

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