Honor going to ground to boost presence in Philippines

Chinese smartphone maker Honor said it plans to open brick-and-mortar stores in the Philippines in a bid to become one of the top three vendors in the nation.

Honor entered the market last month, initially offering its flagship Honor 10 and other devices through online retailers. The Huawei sub-brand accounts for 10 per cent market share in China after just four years, says its country director for the Philippines, Wang Yang.

“We believe the Philippine market is perfect for Honor brand because we see the brand as being for the young,” says Yang.

Physical retail stores will open as early as next month, starting in the capital, with the possibility of opening regional outlets, he says.

Honor entered the Philippines through Shopee on May 15 with 500 units being sold in an hour during a flash sale.

Its flagship Honor 10 has AI-enhanced cameras, dual 24 + 16 megapixel lenses on the rear and 24 megapixels on the front. The in-house Kirin 970 processor helps the phone recognise about 500 scenarios in 22 categories.

The Honor 10 has four gigabytes of RAM, 128 gigabytes of storage and a 3400 mAh battery that can recharge 50 per cent of power in 25 minutes.

Yang says the handset’s biggest draw would be its iridescent paint job inspired by the Northern Lights. A fingerprint sensor is practically hidden on the phone’s chin, below the 5.84-inch full-HD screen.

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