Macy’s launches ‘modest clothing’ brand Verona Collection
Macy’s has launched what it describes as a “modest clothing brand” - the Verona Collection – targeting Muslims and women seeking conservative styling.
The brand was founded by Lisa Vogl and finds its way onto Macy’s online store this month after Vogl graduated from the US department store’s incubator program The Workshop at Macy’s.
“Verona Collection is more than a clothing brand. It’s a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside,” said Vogl. “Macy’s has been an amazing partner, helping us strengthen the foundation of our business through The Workshop at Macy’s and now introducing our brand to their consumers through this collaboration.”
The Verona Collection will feature a curated selection of versatile, ready-to-wear pieces including dresses, tops, cardigans, pants and hijabs in a variety of colors and fabrics.
Inspired by Vogl’s personal experience looking for fashionable and modest clothing, the modest clothing brand’s standout pieces include maxi dresses, versatile cardigans and hand-dyed hijabs. Accented with asymmetric buttons, the maxi dress is a modern take on a timeless classic and cardigans come in sleeveless and full sleeve styles for layering-look options. The hijabs are hand-dyed in versatile fabrics making them perfect for any occasion.
“Through The Workshop at Macy’s, Lisa shared her vision to create a collection that speaks to a community of women looking for a solution to their fashion needs,” said Cassandra Jones, senior VP of Macy’s Fashion. “Verona Collection offers a unique and understated elegance through everyday essentials designed for versatility and comfort, and through our partnership, we can better serve our customer looking for modest fashion.”
Shawn Outler, Macy’s executive VP– licensed businesses, food services and multicultural initiatives, says The Workshop at Macy’s, founded in 2011, nurtures and supports minority- and women-owned businesses to build their capabilities and become the next generation of retail partners.
Items in the Verona Collection range in price from $12.95 to $84.95 and go on sale on macys.com from February 15.