Melt Shop has plans for Southeast Asia

Melted sandwiches are about to take on the world, including Southeast Asia, according to the directors of US franchise chain Melt Shop.

Founder/managing partner Spencer Rubin believes the company is perfectly positioned to begin franchising internationally after expanding into the Middle East.

Melt was established in 2011 and now has eight corporate locations in New York, Philadelphia, and Minneapolis. Parent company Aurify Brands is a hospitality-focused business founded by multi-unit franchisees, and its plans for the Melt Shop include a global target of more than 100 locations over the next five years.

“Melt Shop has spent the past six years perfecting our brand and business model,” says Rubin. “The timing is right to take our New York-born fast-casual concept to the world.”

He says the company sees immense potential to grow through franchising, and is targeting experienced multi-unit franchisees who have restaurant and hospitality experience.

“Keeping the integrity of the Melt Shop brand is important to us. We will have dedicated operators overseeing the day-to-day running of our international locations. An intense and all-encompassing training program will also ensure no steps are overlooked.

“We strongly believe in compliance, and it is important we find partners who are dedicated and passionate about the Melt Shop brand. All locations will follow the same processes and quality standards, and we’ll do everything to make sure it is consistent across every location.”



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