Moto Philippines aiming for raise ranking

Moto Philippines is adopting new marketing strategies as part of its bid for third ranking in the smartphone market.

Lenovo Mobile Business Group Philippines country manager John Rojo says that following its rebrand from Motorola late last year, Moto is raising its retail presence and he is optimistic of gaining market share.

“We want consumers to really experience Moto products. We have a good portfolio of smartphones, from midrange to premium, and of course from entry to premium level.”

Rojo says Moto is partnering with telecommunications companies in the Philippines to strengthen its plan to reach a wider consumer base.

He says Lenovo, which acquired Motorola in 2014, and Moto will maintain a dual-brand strategy in the country.

“They will be more focussed now on Motorola, but Lenovo as a brand will still be present as it is in laptops, tablets, servers and other items. It is a really strong brand on the tech/IT side.”

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