National Bookstore plans two-pronged expansion

National Bookstore plans to double its store network to 500 while strengthening its online presence.

A revamped website will soon enable shoppers to browse and buy from the store’s online catalog and pick up the merchandise in physical stores, says MD Xandra Ramos-Padilla.

The chain hopes to open its 240th store by the end of the year and the 330th by 2020. And while renovating shops, it is experimenting on new formats such as the National Bookstore Express, inspired by convenience stores.

Founded 75 years ago by Ramos-Padilla’s grandmother Socorro Ramos, the bookstore chain targets up to 20 store openings annually.

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