Rustan’s loyalty program upgraded
Rustan’s Department Store has refreshed its Frequent Shoppers Program (FSP) and is launching a mobile app.
Rustan’s loyalty program was introduced in 1995 as the first of its kind in the Philippines. Its new premium program offers wider acceptance across the Rustan group of companies, more chances to earn points and rewards in partner establishments, and borderless rewards through its international retail partners.
Customers will now be able to earn points at Rustan’s Supermarket and Marketplace, Adora, Debenhams and SSI brands inside the department store. Members are also entitled to privileges at Adventure International Tours, Cats Motors Philippines, Discovery Leisure Company, Salad Stop, Smart Infinity, Sta Elena Golf and Country Estate, TWG and Txanton.
Abroad, Rustan’s loyalty program customers have special discounts in partner establishments such as the Central Retail Group in Thailand and Tang’s in Singapore.
Meanwhile, the Rustan’s loyalty program mobile app can be downloaded free at the Apple Store and Google’s Play Store. Its features include scan and earn, in which customers earn points by scanning featured merchandise in-store; a check-in feature that gives points when customers check in; wish lists that can be compiled by scanning items in-store and sharing these through e-mail or social media; and integration with social media so customers can earn points by sharing merchandise picks and posts related to the department store.