SM Supermalls campaign partners with LG
A “Home of Global Brands” campaign has been launched by SM Supermalls in partnership with Korean electronics company LG Electronics.
It was unveiled at an event at SM Mall of Asia, during which LG reintroduced its premium product line through an “Innovation for a Better Life” exhibit.
For four days, consumers could experience such LG products as the 65-inch OLED TV, the multidimensional surround-sound bar, the flagship G6 smartphone, the InstaView Door-in-Door refrigerator, the TurboWash front-load washer-dryer and the Smart Inverter Mosquito Away air conditioner.
Lucky draws enabled some shoppers to take home some of the featured products.
Meanwhile, the LG/SM collaboration will roll out at SM North Edsa, SM City Seaside Cebu and SM Lanang Premier in Davao.
Photo: From left: LG Mobile Philippines VP Jay Won, social media personality and program host Janeena Chan, LG Mobile Philippines brand ambassador Lauren Reid, LG Philippines Managing Director Inkwun Heo, SM Supermalls Marketing SVP Jonjon San Agustin and LG Mobile Product Manager Faith Mijares.