Suitsupply launches women’s chain, Suistudio
Fashion disruptor Suitsupply is taking its new concept targeting women international.
Suistudio will open its first US store in New York City at the end of October, with both banners planning to roll out across the continental US.
Suitsupply has so far opened 84 stores internationally, including in Hong Kong and Bangkok, to support it successful webstore. The concept is selling suits tailor-made in-store while the customer waits.
In a bid to position itself apart from Suitsupply, Suistudio has released an edgy, if potentially controversial, advertising campaign with the message: “We’re #notdressingmen,” featuring model Rianne ten Haken. The theme shows a woman in a stylish suit while her male partner is naked, is designed to convey the message Suistudio is taking women’s suiting every bit as seriously as men’s.
Suistudio recently launched its online store, which the company says is already proving a success.
“The key to customer satisfaction is not only the true to size fit, but also offering both “the now” and “the classic” suit styles that women have been asking for,” the company says.
Like Suitsupply, Suistudio combines high-quality Italian fabrics like Vitale Barberis Canonico and Ferla (mills from the Biella Region) with expert tailoring that is hand-finished. The result, a power suit.
“We’ve been asked consistently for a long time to make a women’s collection,” explained CEO/founder Fokke de Jong. “Our brand is about bringing high-quality product for attainable price points. It isn’t a snap your fingers and done sort of project. After years of preparation, I think we finally nailed it. A perfect fit that our customers are excited to wear.”
Suistudio’s suits and coats are priced between US$399 and $699, trousers $199 to $299 and jackets $299 to $699.