Toby’s Sports to expand online
Philippines-founded retailer Toby’s Sports has launched a new e-commerce site as it marks its 40th anniversary.
“Our e-commerce platform was completely revamped and we have since added multiple services to allow for a more convenient shopping experience,” explains Toby Claudio, president of Quorum International, parent of Toby’s Sports.
The site features a wide range of footwear, apparel and equipment from high-profile international sports brands.
Also coinciding with the anniversary, Toby’s Sports has launched a national campaign entitled, ‘We Got This’, highlighting an individual’s journey to achieve success in whatever sport or fitness activity they pursue.
A video journey examines the mental and physical hardships of sports training – from an aching, calloused body to a state of frustration and self-doubt – to achieving success.
“When you take on a challenge or set a goal for yourself in sports and fitness, you undergo several hurdles that make you want to give up. #WeGotThis is our rally cry to keep them going; to let them know that as the leader in the sports industry. We are here not just here to provide them with the right gear, but to also give them the support they need to succeed,” said Claudio.
“Officially introducing the site at the same time as the new campaign really brings the message home for us – that our dedication to our customers and their well being is unparalleled,” he added.