Zalora introduces Be Inspired to showcase trends
Online fashion destination Zalora has launched Be Inspired, a curated page that consolidates fashion trends across various themes.
Shoppers can readily obtain items on Zalora to help them achieve specific looks.
Recognising the role of social media in influencing fashion choices, Zalora is also launching #ZaloraStyleEdit, a page for user-generated images from Instagram. By using the hashtag in their posts, shoppers can upload photos of their outfits.
All the items featured can be bought on the spot as they are linked to either the exact Zalora product or a similar one sold on its site.
The Be Inspired tab offers a curated experience with a navigation menu that highlights 16 evergreen and seasonal trends, as well as occasions and international fashion inspiration.