Zalora Philippines partners with Inquirer.net

Online fashion store Zalora Philippines has signed a partnership with media site Inquirer.net with the aim of making online shopping more convenient.

Zalora Group sells fashion and lifestyle products online in Brunei, Hong Kong, Indonesia, Malaysia, Singapore and Taiwan as well as The Philippines. Its partnership with the news site is a response to the growing Filipino digital lifestyle.

The contract signing was attended by Zalora Philippines co-founder/CEO Paulo Campos III and Inquirer.net president Paolo Prieto and COO Gary Libby.

Campos says that with the average Filipino spending eight hours a day online, half on desktop and half on mobile, the Philippines is the leading country in terms of time spent on social media and on the internet overall.

He says 70 per cent of the population is 35 years or younger, with the median age being 23, and with the average Filipino connected all the time “that’s something very revolutionary”.

He says it is a “cataclysmic shift” in consumer behavior and in the market in a good way.

However, he sees the challenge in online shopping as removing frustration and disappointment such as unexpected delays on deliveries.

Campos says that in most cases, Metro Manila online shoppers will receive their purchases within a day, with the average delivery time being 1.3 days. In other key cities like Bacolod, Cebu, Davao, Iloilo, Pampanga, Tacloban and Zamboanga it will take an average of 2.5 days for an item to be delivered, and an average of 3.5 days to one week for further-flung cities and remote areas.

Zalora will next month add international brands such as Abercrombie and Fitch, Burton Menswear, Dorothy Perkins, Hollister and Topshop/Topman to its site.

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